{"id":423,"date":"2011-03-21T09:12:52","date_gmt":"2011-03-21T09:12:52","guid":{"rendered":"http:\/\/www.mafuturemaison.fr\/dossier\/?p=423"},"modified":"2015-09-02T12:19:56","modified_gmt":"2015-09-02T10:19:56","slug":"domexpo-strategie-de-communication-2011","status":"publish","type":"post","link":"https:\/\/www.mafuturemaison.fr\/dossier\/construire\/actualites\/domexpo-strategie-de-communication-2011\/","title":{"rendered":"Domexpo : strat\u00e9gie de communication 2011"},"content":{"rendered":"

Domexpo, le n\u00b01 des villages de maisons t\u00e9moins<\/strong> d\u00e9voile aujourd’hui sa nouvelle strat\u00e9gie de communication<\/strong><\/h2>\n

Vous pourrez appr\u00e9cier son retour sur le petit \u00e9cran mais aussi la refonte de son site web : www.domexpo.fr<\/a>.<\/p>\n

Un objectif majeur : toucher toute la population susceptible, et souhaitant acqu\u00e9rir une maison individuelle<\/strong> neuve, en s’appuyant sur le contexte des aides gouvernementales. Pour cela, pas de doute : la t\u00e9l\u00e9vision reste, aujourd’hui encore, le m\u00e9dia le plus pris\u00e9.<\/p>\n

Domexpo mise sur des spots publicitaires courts, diffus\u00e9 sur les chaines nationales (France 2, France 3, France 5 et M6). Afin d’inciter \u00e0 la visite de ces villages, il touche les t\u00e9l\u00e9spectateur en avan\u00e7ant les arguments de changement de rythme de vie, de l’arriv\u00e9e d’un nouvel enfant, du souhait de poss\u00e9der un beau jardin etc.<\/p>\n

Vous pourrez le constater, ces spots vous renverrons sur le site internet<\/a>, et pour cause :
\nL\u00e0 aussi, Domexpo met les bouch\u00e9es doubles ! Ils ne se limitent pas aux informations \u00ab\u00a0classiques\u00a0\u00bb mais tentent de s\u00e9duire l’internaute avec … de l’INNOVATION :
\n– dossiers d’experts d’immobiliers (mode et opportunit\u00e9s)
\n– reportages photos s\u00e9duisants des 4 villages
\n– t\u00e9moignages de particuliers
\n– des informations pratiques : visiter un village Domexpo devient simple (plan d’acc\u00e8s imprimable, prise de rendez-vous en ligne etc.)<\/p>\n

Tant d’efforts qui nous m\u00e8nent \u00e0 croire que cette campagne portera ses fruits tout au long de cette ann\u00e9e.<\/center>
A tous les internautes qui consultent nos actus, la visite de ces villages sera peut-\u00eatre l’\u00e9l\u00e9ment d\u00e9cisif dans votre projet de construction.<\/strong><\/center><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Domexpo, le n\u00b01 des villages de maisons t\u00e9moins d\u00e9voile aujourd’hui sa nouvelle strat\u00e9gie de communication Vous pourrez appr\u00e9cier son retour sur le petit \u00e9cran mais aussi la refonte de son site web : www.domexpo.fr. Un objectif majeur : toucher toute la population susceptible, et souhaitant acqu\u00e9rir une maison individuelle neuve, en s’appuyant sur le contexte …<\/p>\n","protected":false},"author":1,"featured_media":1377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[210,48,165],"class_list":["post-423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-maison-individuelle","tag-maison-temoin","tag-village-expo"],"yoast_head":"\nDomexpo : strat\u00e9gie de communication 2011 - Ma Future Maison<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mafuturemaison.fr\/dossier\/construire\/actualites\/domexpo-strategie-de-communication-2011\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Domexpo : strat\u00e9gie de communication 2011 - Ma Future Maison\" \/>\n<meta property=\"og:description\" content=\"Domexpo, le n\u00b01 des villages de maisons t\u00e9moins d\u00e9voile aujourd’hui sa nouvelle strat\u00e9gie de communication Vous pourrez appr\u00e9cier son retour sur le petit \u00e9cran mais aussi la refonte de son site web : www.domexpo.fr. 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